Conquest’s bloody reveal.
At EVO, fans helped reveal Conquest in real time. Social engagement and on-site activations controlled a live melt, turning a character announcement into something people could participate in.
My role: Earned-media strategy, narrative framing, and coordination across publishing, creative, community, and partners.
Conquest reveal~20,000Organic hashtag activations
Highest single-dayPre-orders outside the holiday window
Another way into the community
Conquest’s Gauntlet. Up for grabs.
We worked with fans and community artists to turn Conquest’s Gauntlet into bespoke tournament trophies: a distinctive reason to sign up and compete.
The idea could grow beyond the gauntlet, with other relics from Invincible becoming prizes at future events.
And a little Rex.
For Rex Splode’s Towel Skin, I worked on the campaign around the game team’s trailer: a Rexposé calendar and giveaway.
Watch the team’s trailer ↗