Matt SabourinBrand strategy & foresight
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R/GA FutureVision / Research & foresight

Making sense of emerging behavior

I research and write about how technology changes behavior, studying platforms, business models, and communities for patterns worth acting on.

My contribution: Research, strategy, and report writing. My research role varies by project, from contributing to leading.

R/GA FutureVision magazine coversTechnology · Culture · Human behavior

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Recent reports explore AI and commerce. Earlier, I led the program’s consulting work with teams at Nike, Samsung, Epic Games, and Google.

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