The phone was the product.
The skin was the reason.

An audience insight became an in-game partnership, giving players a reason to engage with Samsung through something they wanted.

My contribution: Audience and partnership strategy.

Samsung and Fortnite Galaxy Skin partnership

The Galaxy Skin · 2018

The campaign reported 400M+ earned impressions and a 243% increase in pre-orders among 18–24-year-olds.

The campaign combined an exclusive in-game character, a debut with Ninja, and retail experiences. Audience and partnership strategy connected the phone to a reason for players to pay attention.

Silver Lion, Cannes · Silver Clio · D&AD Pencil · Webby Award

The phone was the product. The skin was the reason.

Have a similar challenge?

The phone was the product.
The skin was the reason.