Make the reveal
part of the game.
Invincible VS brought together a fandom and a fighting game community. I led earned-media strategy that gave people ways to participate, from an interactive character reveal to trophies fans helped create and a calendar built around Rex’s personality.
Earned-media strategy, narrative framing, and coordination across publishing, creative, community, and partners.
From audience to activation
Let the audience
move the moment.
The creative challenge was to connect Invincible’s characters and humor with the fighting game community’s appetite for competition and participation. I worked across publishing, creative, community, and partners to turn that into experiences fans could influence, collect, and compete for.
Social engagement and on-site activations controlled a live melt, revealing Conquest in real time. The announcement became something fans could participate in, rather than simply watch.
My work connected the narrative, the earned-media plan, and the teams responsible for bringing the moment to life.
Something worth
competing for.
We worked with fans and community artists to turn Conquest’s Gauntlet into bespoke tournament trophies, giving the community a distinctive reason to sign up and compete.
And a little Rex
Follow the character.
For Rex Splode’s Towel Skin, I worked on the campaign around the game team’s trailer: a Rexposé calendar and giveaway that leaned into the character’s personality.
Watch the game team’s trailer