See the shift.
Find the opportunity.

The Next Generation
of Sports Fans.

I wrote R/GA’s report on how brands can appeal to younger sports fans. It brings my work in audience understanding into sports, with a focus on what it takes to connect with the next generation.

My role: Report author.

Understand the culture.
Give the brand a point of view.

My gaming research includes work for League of Legends, 2XKO, Apex Legends, and Xbox. Across those reports and my broader strategy work, I look for the connection between what people care about, how they behave, and where a brand has a useful role to play.

I bring that thinking into positioning, creative briefs, and conversations with the teams making the work. The aim is a point of view people can use to decide which audiences, ideas, and opportunities deserve their attention.

See the people
behind the audience.

I traveled across the country talking with millennials about their relationship with science fiction. Those conversations helped identify an opportunity for SYFY to connect with younger audiences.

I made a short documentary to bring their perspective into the room, giving the team a way to see and hear the people behind the research.

Make what’s changing
useful today.

Through PSFK and FutureVision, I’ve worked on research for Nike, Samsung, Apple, and many other Fortune 500 brands. The work connects emerging platforms, business models, and behaviors to opportunities for brands. Recent reports explore AI and commerce; earlier annual trend reports examined visual, cultural, and digital shifts.

I also led FutureVision’s consulting work with teams at Nike, Samsung, Epic Games, and Google, connecting research with product, brand, and business decisions.

At PSFK, I contributed research and analysis to the 2011 Future of Gaming report, exploring how games motivate participation and bring people together.