A familiar event.
An unexpected character.

Creative strategy for Holiday Ops, World of Tanks’ annual seasonal tentpole, with Vinnie Jones as the campaign’s central character.

My role & scope

Creative strategy.

The strategic choice

Let the personality
carry the promotion.

The campaign put Vinnie Jones inside the world of Holiday Ops, building a story around his personality and the event’s humor.

Wargaming brought him back for a second year. The renewed partnership gave the character another season with the community.